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  • The shocking details you reveal about yourself when you ‘like’ things on Facebook



    How well do you think your Facebook FB, -0.27%  account knows you?

    As the power of the “like” grows, political campaigns and companies are harnessing it to influence and track the public’s behavior. Last month, Congress repealed laws passed by the Federal Communications Commission on what data internet service providers could collect on users. In a nutshell: Your browser history could now be sold to advertisers without your consent. If this new rule went into effect, it would allow for “incredibly intrusive data-mining” by companies online, said Cory Doctorow, activist at the Electronic Frontier Foundation, which advocates for online privacy.

    Facebook also reportedly knows more about us than most people may realize. The company carried out research on the psychological states of teenagers and found “moments when young people need a confidence boost” that could be used for advertisers, “The Australian” newspaper reported last month. (A Facebook spokesman told MarketWatch at the time that the study was not used to target vulnerable teenagers with advertisements, regretted that this study was carried out and said the contents of this study should not have been shared with a company.)

    The influence of the social media giant also came into sharp focus during the polarizing 2016 U.S. presidential election. At that time, analysts suggested the techniques of software and data analysis firm Cambridge Analytica, a company that claims to use data to change people’s behavior, played a role in the results, Motherboard reported in January. The extent to which the company influenced voters has been called into question, but the research it’s based on has broader implications.

    Fake news stories trended on Facebook’s FB, -0.27%  news feed in the run-up to the 2016 election — an issue the company has vowed to fight. In recent weeks, the social network deleted thousands of accounts as it fights fake news and has undertaken a major advertising effort to help users recognize and report fake news when they see it. (Facebook did not respond to requests for comment on the issues raised in this article.)


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